Mobile User Research por Sunny Consolvo

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Mobile User Research Sunny Consolvo

AUTOR/AUTORA:

Sunny Consolvo

Descripción

Sinopsis

This book will give you a practical overview of several methods and approaches for designing mobile technologies and conducting mobile user research, including how to understand behavior and evaluate how such technologies are being (or may be) used out in the world. Each chapter includes case studies from our own work and highlights advantages, limitations, and very practical steps that should be taken to increase the validity of the studies you conduct and the data you collect.This book is intended as a practical guide for conducting mobile research focused on the user and their experience. We hope that the depth and breadth of case studies presented, as well as specific best practices, will help you to design the best technologies possible and choose appropriate methods to gather ethical, reliable, and generalizable data to explore the use of mobile technologies out in the world.

Acerca de Sunny Consolvo

Google

Acerca de Frank R. Bentley

Yahoo

Acerca de Eric B. Hekler

Arizona State University

Acerca de Sayali S. Phatak

Arizona State University

Datos del libro
Morgan & Claypool Publishers 2017
ISBN: 9781627057622
Idioma: Español
Formatos: pdf epub kindle mobi

En otros lados…

$3324.00

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