Organic Food Certification and Marketing Strategies por Gowri Vijayan

descargar Organic Food Certification and Marketing Strategies en PDF

Organic Food Certification and Marketing Strategies Gowri Vijayan

AUTOR/AUTORA:

Gowri Vijayan

Descripción

Sinopsis

Organic certification is a certification process for producers of organic food and other products. Certification of any product acknowledges that its production has been done according to organic production standards. The production standards vary from country to country, based on their certifying bodies, but the general concept remain the same. Marketing strategies are based on the needs of the business. Planning of market strategy for organic farming in India requires a clear understanding of the present conditions of the industry. Strategies are based on selection of product, type of market, recognition of consumer needs, industry characteristics, price, marketing channels and promotional strategies. In the Indian context, the absence of a stable domestic market for organic food makes it necessary to concentrate on market confirmation/establishment. It is thereby essential to understand the present situation of the market, its preferences, competition, replacements and entry barriers among other issues.

Datos del libro
AGRIHORTICO 2019
ISBN: 9788832535624
Idioma: Español
Formatos: pdf epub kindle mobi

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  • Tamaño: 800KB
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