Public Relations and Advertising Theories: Concepts and Practices por Bayram Oguz Aydin

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Public Relations and Advertising Theories: Concepts and Practices Bayram Oguz Aydin

AUTOR/AUTORA:

Bayram Oguz Aydin

Descripción

Sinopsis

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space. This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations. The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising.

Datos del libro
Peter Lang 2018
ISBN: 9783631766798
Idioma: Español
Formatos: pdf epub kindle mobi

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