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– “a recent trend among American businesses and groups to court customers and supporters with marketing themes based on Asian culture.” (Columbia News Service) – The Asian-American population will experience the biggest increase in the USA, expanding from 10.7 million in 2000 (~4% of the population) to 33.4 million in 2050, an increase of 213%. (DiversityInc.com) – Although only a third the size of the Hispanic population, Asian Americans have $254 billion in buying power compared to $452 billion for the Hispanic population. In addition, Asians are better educated than the population as a whole – more than 42% are college graduates, compared with just 25% of the general populace.
Acerca de Oliver Chin
Oliver Chin is the author of the Tales from the Chinese Zodiac series, Baltatzar and the Flying Pirates, Welcome to Monster Isle, Julie Black Belt, Timmy and Tammy’s Train of Thought, and The Adventures of WonderBaby. His family lives a in San Francisco, California.Jeremiah Alcorn illustrated The Year of the Pig, Rat, and Ox from the Tales from the Chinese Zodiac series. He is a character developer and game designer. An accomplished animator and artist, Alcorn was the 2003 winner of ACME animation competition (a nationwide art contest) and illustrates for Lifeway Christian resources. His family lives in Alabama.
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